HER STORYNoel Asmar is a Canadian designer with an innate curiosity for the way people live. Her passion for cultural diversity and languages drew her overseas at a young age to pursue a career in international hotel management and marketing. Noel immersed herself in communities rich in history, masterly in fashion, surrounded in art, and transcendent in the depths of culinary flavors. Ultimately, it was the accrual of these experiences that led her to find her own form of expression through design.
In 2002, Noel returned to Vancouver and designed what came to be known as the first "designer spa uniform". With a decade in luxury hospitality, Noel identified opportunities to heighten team morale through innovative and purpose-driven designs, creating a fresh, modern approach to uniforms. Her concept of spa uniforms was quickly adopted to replace the archaic and unflattering ones the industry had grown accustomed to. The natural evolution was to create a collection of luxury hotel uniforms to mimic the positive impact to another deserving group of professionals. Noel’s designs are recognized for both appeal and purpose - with a notable air of simplicity and sophistication that is celebrated in the most iconic spas and hotels in over 60 countries worldwide.
Noel expanded her portfolio in 2011 to include a division devoted to the equestrian lifestyle. As an avid rider herself, she was inspired to create a feminine and technical Equestrian collection that beautifies and facilitates movement for a globally recognized sport. In five short years, Asmar Equestrian has won the acclaim of world-class riders and the international press, and was most recently selected by Equine Canada to dress the Canadian Equestrian Team for the 2016 Summer Olympics in Rio.
In Fall 2016, Noel debuted her highly anticipated fashion collection. The inaugural collection will share an Equestrian influence, echoing the theme of elegance in each cleverly designed silhouette. The common thread woven through all the divisions of the Noel Asmar Group is Noel’s pursuit in creating apparel that offers confidence, allure and a sense of wellness to the lives of others, which is her ultimate gratification.