Our Brand

About Noel Asmar
About Noel Asmar
About Noel Asmar
About Noel Asmar
About Noel Asmar
About Noel Asmar
About Noel Asmar


Noel Asmar is a Canadian designer with an innate curiosity for the way people live. Her passion for cultural diversity and languages drew her overseas at a young age to pursue a career in international hotel management and marketing. Noel immersed herself in communities rich in history, masterly in fashion, surrounded in art, and transcendent in the depths of culinary flavors. Ultimately, it was the accrual of these experiences that led her to find her own form of expression through design.

In 2002, Noel returned to Vancouver and designed what came to be known as the first "designer spa uniform". With a decade in luxury hospitality, Noel identified opportunities to heighten team morale through innovative and purpose-driven designs, creating a fresh, modern approach to uniforms. Her concept of spa uniforms was quickly adopted to replace the archaic and unflattering ones the industry had grown accustomed to. The natural evolution was to create a collection of luxury hotel uniforms to mimic the positive impact to another deserving group of professionals. Noel’s designs are recognized for both appeal and purpose - with a notable air of simplicity and sophistication that is celebrated in the most iconic spas and hotels in over 60 countries worldwide.

Noel expanded her portfolio in 2011 to include a division devoted to the equestrian lifestyle. As an avid rider herself, she was inspired to create a feminine and technical Equestrian collection that beautifies and facilitates movement for a globally recognized sport. In five short years, Asmar Equestrian has won the acclaim of world-class riders and the international press, and was most recently selected by Equine Canada to dress the Canadian Equestrian Team for the 2016 Summer Olympics in Rio.

In Fall 2016, Noel debuted her highly anticipated fashion collection. The inaugural collection will share an Equestrian influence, echoing the theme of elegance in each cleverly designed silhouette. The common thread woven through all the divisions of the Noel Asmar Group is Noel’s pursuit in creating apparel that offers confidence, allure and a sense of wellness to the lives of others, which is her ultimate gratification.


  • Back 40 Mercantile Old Greenwich, Connecticut USA
  • Bella MaasSherwood Park, Alberta Canada
  • Bella & Wren Fort Langley, British Columbia Canada
  • Born To Shop Oakville, Ontario Canada
  • Bottega Clothing Billings, Montana USA
  • Bre’s Mobile Boutique Swift Current, Saskatchewan Canada
  • Casual Laguna Beach, California USA
  • Cerulean Boutique St. Albert, Alberta Canada
  • Charlotte Brody Long Island, New York USA
  • Chasen Montecito, California USA
  • Casbah Day Spa Surrey, British Columbia Canada
  • Dora Rae Atlanta, Georgia USA
  • Esprit De La Femme Nelson, British Columbia Canada
  • Espy Experience Banff, Alberta Canada
  • Euphoria Wellness Spa Peterborough, Ontario Canada
  • Farmhouse Inn & Restaurant Forestville, California USA
  • Flow Ancaster, Canada
  • Fossellos Quality Clothing Sechelt, British Columbia Canada
  • Hersh’s West Bloomfield, Michigan USA
  • House Of Jewels Vancouver, British Columbia Canada
  • How She Wore It Riverside, California USA
  • Howard Clothing Co Vancouver, British Columbia Canada
  • Jackie Z Co St. Petersburg, Florida USA
  • J. Foss Palo Alto, California USA
  • Jigsaw Spokane, Washington USA
  • Jigsaw Trading Kelowna, British Columbia Canada
  • Kitty Hawk Gallery Sebastopol, California USA
  • Lemonberry Aurora, Ontario Canada
  • Marmalade Tart Sidney, British Columbia Canada
  • Mildblend Chicago, Illinois USA
  • My Filosophy Crestwood Edmonton, Alberta Canada
  • Native Sun Delray Beach, Florida USA
  • Nicholas Randall Victoria, British Columbia Canada
  • North Sole Footwear Bend, Oregon USA
  • Oakwood Drive Manhattan Beach, California USA
  • October Boutique Winnipeg, Manitoba Canada
  • Paletti Corp Salt Lake City, Utah USA
  • Port Sandfield Marina Port Carling, Ontario Canada
  • Salt Boutique Smithers, British Columbia Canada
  • Sasha Laguna Beach, California USA
  • Shokoufeh Hanjani Davis, California USA
  • Simple La Jolla, California USA
  • Simple South Norwalk, Connecticut USA
  • Spruce Meadows Tack Shop Calgary, Alberta Canada
  • The Block Vancouver, British Columbia Canada
  • The Keeneland Shop Lexington, Kentucky USA
  • The Place Off Line Shreveport, Louisiana USA
  • Tryst Boutique Saskatoon, Saskatchewan Canada
  • Twist Brooklyn, New York USA
  • Valise Boutique Saint Paul, Minnesota USA
  • V Curated Brooklyn, New York USA
  • Villagio Spa Yountville, California USA
  • Wanda Louise Colville, Washington USA


Canada's Top Female Entrepreneurs

Presented by Chatelaine and Profit magazines, Noel Asmar was recognized among Canada’s finest female entrepreneurs for her expanding global business model in the wellness & hospitality market, pedicures and spa, equestrian sport and fashion industries.

We are a brand dedicated to timeless style and effortless luxury. If you mirror our passions with your fashion and lifestyle, we would love for you to get in touch.

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